One of the world’s fastest-growing leagues, the PFL (Professional Fighters League), yesterday announced a partnership with Eurosport India for international distribution. This is the first time that the MMA will get televised on this platform.
Partnership Between PFL and Eurosport India
This partnership aims to support plans of global expansion that PFL has and also focuses on growing this sport in the country. It is worth mentioning here that PFL is the first company that presents MMA in the championship, playoffs, and regular season formats.
A Multi-year Agreement
This will be a multi-year agreement where Eurosport India will be broadcasting live PFL championship, playoffs, and regular-season events. The broadcasts will also include classic fights available in PFL’s vault so that fans can relive the journey of different PFL stars throughout the championships.
Also, the broadcasts will include original programs developed by PFL Studios, which is PFL’s global media division.
Peter Murray, CEO of PFL, said that India offers excellent growth opportunities for MMA and PFL. Peter added that they are actively examining talent present in the region so that they can join the roster of PFL and start competing for a lucrative prize.
He also mentioned that this partnership would work as a catalyst and extend these sports reach well beyond the 450 million fans that MMA has in the world.
Vijay Rajput, Senior VP, South Asia, said that they consider this to be a historic partnership. He added that they support PFL’s commitment to grow this sport in the country. This partnership will make it possible for fans to access PFL’s content and event as well as allow local talent to compete with world players.
PFL’s Global Expansion
This partnership is part of PFL’s plans for global expansion and follows the first OTT platform launch by PFL. This OTT platform is a broadcasting partnership between PFL and Telesport Russia. Other global expansion measures include deals with AB InBev, GEICO, and Acronis.